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Big Arch: a nova grande estrela da McDonald’s aterra em Portugal, sendo o primeiro país do universo McDonald’s a lançar o novo hambúrguer destinado a ser o próximo ícone da marca em Portugal.
Cláudia Borges, Hélder Tavares, Luana do Bem, Wandson Lisboa, Ângela Costa, Miguel Coimbra, Paulo Sousa, Miguel Cristovinho e Inês Faria foram algumas das caras conhecidas que marcaram presença no passado dia 15 de julho, no restaurante McDonald’s Parque das Nações, num evento exclusivo para apresentação do novo produto McDonald’s: o Big Arch, que foi lançado nos restaurantes nacionais no dia seguinte.
Portugal é o país pioneiro no lançamento do Big Arch, o novo produto que foi criado para conquistar os verdadeiros fãs da McDonald’s. O Big Arch combina ingredientes cuidadosamente selecionados e o sabor inconfundível da McDonald’s, trazendo uma nova combinação única da marca, que vem surpreender todos os seus consumidores.
“Foi com grande orgulho que recebemos o desafio de sermos o primeiro país a lançar o Big Arch. O facto de Portugal ser pioneiro traz-nos uma grande responsabilidade, mas, também, uma enorme satisfação pela confiança que a marca global deposita no nosso país e no nosso trabalho enquanto marca local. Acreditamos mesmo que chegou à McDonald’s um produto que vai marcar os verdadeiros fãs da marca.”, disse Sérgio Leal, Diretor de Marketing da McDonald’s Portugal
@Paulo Fernandes/starsonline®